LEC Championships Rotterdam  |  Foot Locker

The League of Legends European Championship in Rotterdam marked Foot Locker’s partnership with the Esports league.

As content creators one of the tasks was to create a POV style video over the 2 days, following influencers as they collected product from the Rotterdam store to watching the finals unfold in the LEC venue.

M&C Saatchi


POV Style Vertical Video
Stills Asset Bank
Event Coverage



views on IGTV

The Foot Locker barbershop activation space was also captured, with casters and influencers in the chair for a quick pre game shape up.
Cosplayers, best fits, the venue and on stage referees wearing the branded Striper shirts were all shot as part of the asset bank for Foot Locker's socials.

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